More Than a Jacket
Kickstarter Campaign for Urban Circus

DISCOVER PROJECT

client

Urban Circus

location

Paris, France

service

Kickstarter

Industry

Apparel

mandate

Launch Kickstarter campaign for Urban Circus - a Modern Cyclist Apparel and Life-Saving Fashion Brand.

1. Research & Strategy
2. Branding & Production
3. Trade Show Management
4. Lead Generation
5. Google & Facebook Ads
6. Partnerships & PR

we phased the project in 4 main objectives:

branding and production

Stationary
Trade show booth design
Product photoshoot
Production of 3 videos
Kickstarter page design

trade show

Booth at the Salon Du Velo
Direct pre-orders on site
Email collection
Creating the buzz
Partnerships

kickstarter launch

Kickstarter Strategy & Timeline
Design Kickstarter Offers
Partnerships & Cross-promos
Pledge Management

advertising

Facebook Ads
Instagram Ads
Google Ads
Facebook Messenger

Planning is key. Execution is game. We designed a lead funnel to collect emails(leads) for the upcoming campaign.

WATCH VIDEO SEE BRANDING

Your New Biking Jacket Is Here

Main Kickstarter Video

brand assets ↓

Printed assets like banners, business cards and flyers were designed for the trade show. Digital brand assets were used for ads, landing pages and kickstarter page.