revenuE

6x

gRowth

e-commerce

"MINÖÖMA grew our paid media channel to 7 figures in under 12 months, at a stable CAC."

CEO, Apollo Scooters

paid media

About

Objective

Apollo - one of the largest vendors of electric scooters in Canada designed and launched its first proprietary scooter, the Apollo Phantom, in early 2021. Leveraging their extensive indusry expertise, post-purchase customer experience, and engineering competency, the Apollo team set out to redefine the status quo of electric scooters—and succeeded with flying colours.

“We reached the limit of what we could do ourselves in terms of Google Ads and Facebook Ads, and just needed help with our digital marketing. We realized if we wanted to improve at digital marketing it would require a significant time investment, or we could invest in an outside partner like TTBA Group.”

Maciek Piskorz, CEO Apollo Scooters

Mandate

Project scope

$0 to 7-figures

stAts

audit.
understanding
the user

Analyzed historical and industry data to understand multiple customer segments. A thorough PPC audit unveiled opportunities to increase ROI across all paid media channels.

1

creating ads and messaging that convert

Basing of Apollo's unique value proposition as well as key attributes we produced compelling copy and engaging creatives for multiple search and social media platforms.

2

advanced
e-commerce campaign setup

Online acquisition funnel design and development. Multi-channel advertising and retargeting campaign setup. Collaboration on content creation and in-depth analytics and e-commerce tracking setup.

3

campaign launch and optimization

Daily monitoring, weekly optimization, monthly reporting. Optimization towards scalability while keeping acquisition costs stable.

4

leading the e-commerce ads department

As Apollo's business grew, our strategies adapted. We launched new products and opened the US market. We moved-on to the performance based relationship model where all parties incentivized to work towards the same goal.

5

Outcome

6x revenue growth of the paid media channel year over year, at the same customer acquisition cost

From

paid media channel

“We set a new record for monthly sales the second month after we began working with them. While that’s due in part to the shopping extravaganza that is Black Friday and the holiday season, it’s also probably because of their expertise and strategy.

In terms of ROI, we have longer-term KPIs. However, I do know that we’re producing some gains each month.”

- Maciek, Co-Founder & CEO of Apollo

+600%

0-7*

0-8*

x12

Revenue growth of the paid media channel year over year.

Grew 0 to a 7-figure paid media channel in 12 months.

From 0 to an 8-figure paid media channel in 24 months.

Grew advertising budget twelve fold.

Our work

Project lead: Leo

Digital strategy: Konstantin

Senior paid media: Berkay

know
the
team